Dwaine Canova

ENTREPRENEUR, EXECUTIVE, AND CONSULTANT

INTERNET ENTREPRENEURSHIP. Prior to forming Veracson, Mr. Canova was CEO of Synteleos, Inc., an ASP providing Transaction Management capabilities, which allow companies to improve their operating effectiveness and customer satisfaction while collaborating with many independent parties to accomplish a common task. Mr. Canova was formerly the Chairman, President and CEO of a website development and management consulting company. It is unique in its offering of marketing services, customer support services, and website design services.

PRESIDENT AND CHIEF OPERATING OFFICER. Mr. Canova was President & COO of a marketing and sales organization. The company increases revenue for merchants through the use of frequent user programs. Also, Mr. Canova was the President & COO of Enalasys Corporation. Enalasys provides a computerized diagnostic tool to assess the operating effectiveness of home HVAC systems and reports results via the Internet to a central location.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) . Mr. Canova was Founder and CEO of Zacson Corporation. Zacson was one of the earliest B2B outsourcing call center services companies. He started it in 1980, with no employees, and grew it to 2,800 employees in 5 countries. The company specialized in designing and implementing alternative sales channels, marketing, customer service and technical help desk support for Fortune 500 companies in the technology and telecommunications industries.

MANAGEMENT CONSULTING . From 1970 through 1979, Mr. Canova was the Executive Director of the Center for Professional Studies (CPS) in Pennsylvania. CPS designed and conducted management seminars (many under the sponsorship of the Wharton School, University of Pennsylvania). His area of emphasis was in the design and utilization of management reports to enhance corporate performance.

SPEAKING/TEACHING . Mr. Canova has spoken around the world on the "why" and "how" of leveraging database information to improve customer service, acquisition and retention. He formerly conducted management and management accounting seminars under the auspices of the Wharton School. He was also an instructor at the Academic Computer Center of the U.S. Military Academy at West Point and a teaching fellow at the Wharton School, University of Pennsylvania.

WRITING . A book entitled, The First Leadership/Management Methodology, is being prepared for publication. The central thesis of the book is that managers can be more effective if they have a clearly defined management methodology. The book presents a methodology that can be customized by any manager to fit their circumstances and enterprise. Mr. Canova also published a book entitled Overcoming the Four Deceptions in Career Relationships. This is a motivational book that encapsulates his experience and observations on interpersonal communications in business. The book provides techniques designed to help people work more effectively within organizations.

VIDEO . Mr. Canova spoke to the Stanford Alumni Association. The speech was taped and is sold as part of their video series entitled Executive Briefings. The title of the video is “Customer-Focused Companies: Using Integrated Marketing Practices to Increase Profits.”

EDUCATION . Mr. Canova holds an MBA from the Wharton School, University of Pennsylvania, and a BS in Agronomy from Fresno State.

602.757.1218

dcanova@veracson.com